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Still Dreaming

Still Dreaming: Another Year in the Life of a Premier League Club

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This is the story of a season in the life of one of the Premier League’s biggest clubs. But Tottenham Hotspur hold a unique position in that group, having won just two League Cups since the Premier League was formed and the modern football boom began.

Authors Alex Fynn and Martin Cloake follow the team through the 2022/23 season, another in which promise came to nothing, and ask why it is that Spurs continually fail to take full advantage of opportunities presented by the modern game. A game the club helped create.

Along the way in a season in which the fortunes of some of football’s biggest names – including Antonio Conte and Harry Kane – would prove pivotal, they place the club’s story in the context of the development of the world’s most successful sporting league, drawing on the views of some of the key figures in the tale.

An essential read for Spurs fans, this is also a look at what success means in today’s global game, and what it takes to achieve it. It is a hard-hitting but balanced analysis of the way Tottenham Hotspur has been run for the last 20 years, written by two people who have close knowledge of the club.

Still Dreaming follows on from 1996’s book Dream On – “A Football Classic” FourFourTwo.

Authors: Alex Fynn and Martin Cloake.

As a Director of Saatchi & Saatchi, Alex Fynn advised the FA, the Football League and several Premier League clubs, including Tottenham Hotspur, on media and marketing. He was awarded an honorary Doctorate by Solent University in 2022. Together with H. Davidson, he wrote Dream On.

Martin Cloake is a journalist, editor and Tottenham Hotspur season ticket holder. He has worked on a number of award-winning books about the club, is co-author of A People’s History of THFC, the first book to tell the story of a club through the history of its supporters, and writes regularly about the culture and business of football. He currently works as a business journalist.

Published September 4th 2022 | 280 pages [paperback] | £14.99 | ISBN: 9781914066184 | Also available in eBook formats.

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Praise for Still Dreaming

One of those classic accounts of a campaign that outlines why people are immersed in football — Miguel Delaney, Chief Football Writer, The Independent

Phenomenally good and compelling read about the modern Spurs era — Douglas Alexiou, Tottenham Hotspur Chairman 1982-1984

A sharp, informed commentary with inside knowledge on the state of the contemporary game with the fans’ experience at its heart. — Tottenham on My Mind (Spurs blog)

The insightful Still Dreaming delivers a frank assessment of Enic and Spurs Chairman Daniel Levy in Spurs’ evolution. — Frank Dalleres, City AM

Recommended. On how last season at Tottenham unravelled, but also on the wider experience of being a fan and how we experience football in 2023. — Charlie Eccleshare, The Athletic

A fascinating read. Remarkable moments, so much in it. Brilliantly documented throughout. — Last Word on Spurs Podcast

27 years after the brilliant “Dream on”, the authors show they still have their fingers firmly on the Tottenham pulse, with the aptly named “Still dreaming”. Much have changed for the better in those years, but some things also remain frustratingly the same. The Spurs 22/23 season is dissected with great insight, and it perversely makes it an even more enjoyable read, seeing how the team is now playing under Postecoglou. — Erik Thorstvedt, Spurs and Norway International goalkeeper, 1988-1994

A wonderful book. I read it in one sitting. Highly recommended — Mike Leigh, Presenter of The Spurs Show Podcast


Book Categories: Books and Sport.